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The Aftermath of Providing Poor Customer Service

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Every customer has experienced good and bad customer service. However, the latter sticks with them longer than the former, so it is imperative for businesses to deliver the best service possible.  Customer service is an important part of any business—whether you’re selling products, services or anything else. As a business owner, you want customers to say good things about your service, and not talk about the poor aspects of your business.  Word can spread quickly when customers are dissatisfied, so it's important to be aware of the risks of delivering subpar experiences. However, if you have failed in the past to deliver optimum customer service, fret not—all is not lost. With the right acknowledgement and solutions, you can repair a broken relationship with a customer and overcome the risks faced after providing bad service. By putting in the hard work, you can successfully turn a bad customer experience into a positive one. Let us look at some of the risks you can face by ...
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How to Build an Effective Customer-Driven Marketing Strategy

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Today, the entire business landscape is choked by innumerable products vying against each other for customers. Therefore, holding customers’ attention has become imperative to ensure success and profitability. However, the strategy of reaching out to the customer based solely on your product offerings has become outdated.  You need to consider customer experience in the mix as well. Just like there are two facets of business offerings — product and experience, there are two ways of marketing them to reach out to potential customers.  These are called product-driven marketing and customer-driven marketing.  While they might seem similar if viewed from a superficial level, experts would point out the clear distinction between the two concepts and how important it is to evaluate your offering's synergy with these strategies. Customer-driven versus product-driven A product-driven strategy involves the business that focuses on designing the product before reaching out to the c...
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Location: United Kingdom
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Customer Experience Trends and How Will CX Look Like in 2030?

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‘Customer is king’ is an age-old phrase that talks about the promise of delivering quality goods at affordable prices.  Today, customers have plenty of choices in every sphere, space and industry. So,  just offering a good product at a reasonable price is not sufficient. The mantra ‘customer is king’ has taken its true shape. It is the customers who drive the market.  Therefore, customer service has galloped from just being a need to becoming a critical differentiator in the consumer’s eyes. Going forward, it would not be inappropriate to say that customer experience is evolving. It will continue to do so into a space that will potentially be called business experience.  Now, technologies have paced both in the communication as well as digital space. Social media is omnipresent and has become a key platform for both — experience and opinion.  Customer expectations are rising, and the young generation is bringing in newer aptitudes and attitudes. Here are the bes...
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Location: United Kingdom
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Top 3 Reasons Why Your Call Centre Business Must Be GDPR And PCI-DSS Compliant

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Governments, businesses, individuals all have become increasingly online over the past few years. The recent pandemic has increased online traffic significantly, and experts opine that this is likely to be the new normal.  As online activity grows, there is an obvious concern regarding the information that all groups and individuals have shared online. And most importantly, what happens with the information shared.  The concerns primarily revolve around the security of the information. There is also increased awareness and priority on the potential misuse of data and privacy in the online world.  With these concerns and potential risks, some standard guidelines ensure the security of online data. The owners of the data (read personal information) can decide how much privacy they would need.  Two such globally accepted standards are GDPR and PCI. What is GPDR? In their regular interaction with businesses, customers share some of the personal information necessary to t...
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Location: United Kingdom
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